Effective Date: August 1, 2026  |  Last Updated: August 1, 2026

This Privacy Notice ("Notice") describes how MidMerc Real Estate Solutions and its affiliated properties (collectively, "MidMerc Real Estate Solutions," "we," "us," or "our") collect, use, disclose, and protect information obtained from visitors and users of our websites, including MidMerc.com and all associated subdomains (collectively, the "Site"). By using our Site, you agree to the practices described in this Notice.

1. Information We Collect

We may collect the following categories of information:

a. Personal Identification Information: Name, email address, phone number, and mailing address when voluntarily submitted through forms on the Site.

b. Property Information: Details about properties you own or are interested in purchasing, submitted through intake forms.

c. Financial Information: General information about your financial situation (e.g., price range, pre-approval status) submitted through intake forms. We do not collect credit card numbers, bank account numbers, or Social Security numbers.

d. Military Service Information: Branch of service, service status, and VA loan eligibility details submitted through VA inquiry forms.

e. Usage Data: IP address, browser type, pages visited, referring URLs, and other technical data collected automatically when you visit the Site.

f. Communications: Records of correspondence when you contact us by email or through forms.

2. How We Collect Information

We collect information:

a. Directly from you when you complete forms on the Site (intake forms, referral submissions, inquiry forms).

b. Automatically through cookies, web beacons, and similar tracking technologies as you navigate the Site.

c. From third parties, such as referral partners who submit information on your behalf with your consent.

3. How We Use Your Information

We use collected information to:

a. Respond to your inquiries and provide requested services.

b. Connect you with licensed real estate professionals, lenders, and other service providers relevant to your needs.

c. Send you relevant communications about properties, market updates, or services you have requested.

d. Improve and optimize the Site and our services.

e. Comply with applicable legal obligations.

f. Prevent fraud and ensure the security of the Site.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

a. Service Providers: Licensed real estate agents, mortgage lenders, and other service providers to fulfill your service requests. These parties are authorized to use your information only as necessary to provide services on our behalf.

b. Referral Partners: With your consent, when a referral has been submitted on your behalf.

c. Legal Compliance: When required by law, court order, or governmental authority.

d. Business Transfers: In connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections.

5. Cookies and Tracking Technologies

The Site uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand visitor behavior. You may disable cookies through your browser settings; however, some features of the Site may not function properly if cookies are disabled.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Notice, or as required by law. When information is no longer needed, we will delete or anonymize it in a secure manner.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, use, or disclosure. However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

8. Your Rights and Choices

Depending on your location, you may have the following rights with respect to your personal information:

a. The right to access and receive a copy of the personal information we hold about you.

b. The right to correct inaccurate or incomplete personal information.

c. The right to request deletion of your personal information, subject to certain exceptions.

d. The right to opt out of marketing communications at any time by following the unsubscribe link in our emails or by contacting us directly.

e. The right to lodge a complaint with a data protection authority if you believe your rights have been violated.

9. Children's Privacy

The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child under 18 has provided personal information without parental consent, we will take steps to delete that information.

10. Third-Party Websites

The Site may contain links to third-party websites. This Privacy Notice applies only to the MidMerc Site. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. We will post the updated Notice on this page with a revised "Last Updated" date. Your continued use of the Site after any changes constitutes your acceptance of the updated Notice.

12. Contact Us

If you have questions, concerns, or requests related to this Privacy Notice or your personal information, please contact us through the MidMerc website.